Case Study: Fastly achieves 718% growth in Google AI Overviews with Obility's Generative Engine Optimization

Fastly grows Google AI Overviews citations 718% with Obility

Fastly, a content delivery network company, faced a potential drop in organic traffic when Google introduced AI Overviews. They engaged the vendor Obility to implement Generative Engine Optimization (GEO) to position their content within these new AI-driven search results.

Obility executed a GEO strategy, creating a structured Learning Center and optimizing content to be authoritative and aligned with AI information retrieval. This solution resulted in Fastly's citations in Google AI Overviews growing from 17 to 139 over five months, an increase of 718%, ensuring visibility throughout the buyer journey.

Fastly