Case Study: Equinix achieves 99% more leads with Obility's global paid search expansion

Equinix increases lead volume 99% with Obility

Equinix, a global data center provider, sought a B2B digital marketing agency to help integrate with their global marketing teams and build on their high growth. They partnered with the vendor Obility to gain campaign insight into spending and performance for their paid search efforts.

Obility implemented a collaborative Global Governance framework with a regional focus, restructuring campaigns and reallocating budgets based on a "Test-Almost-Core" optimization strategy. This included launching dedicated native language campaigns and aligning keyword groups with the ideal customer journey. The results were a 99% increase in lead volume and a 61% decrease in cost per lead (CPL).

Equinix