Case Study: Pinnacle Bank Championship drives record attendance and sales with OBI Creative

Pinnacle Bank Championship boosts attendance to 52,816 with OBI Creative

The Pinnacle Bank Championship sought to increase attendance and ticket sales by overcoming apathy from its core audience of golf enthusiasts and a lack of awareness from a secondary audience seeking local entertainment. OBI Creative was enlisted to refresh the event's branding and develop a new marketing strategy to address this challenge.

OBI Creative developed a refreshed brand concept and executed a comprehensive media strategy that combined paid TV, digital ads, print, email, and outdoor billboards. This approach highlighted player stories and the tournament's community impact. The efforts by OBI Creative resulted in record-breaking attendance of 52,816, a $900K earned media value (a 250% increase), and significant boosts in digital engagement, including an 81% increase in email click-through rates.

Pinnacle Bank Championship