Case Study: Opportunity Scholarships of Nebraska generates 4,000+ leads with OBI Creative

Opportunity Scholarships of Nebraska generates 4,000+ leads in under two months with OBI Creative

Opportunity Scholarships of Nebraska (OSN), a state-approved scholarship-granting organization, faced a significant challenge with a lack of brand recognition and engagement. With a tight deadline, they needed to generate 2,500 leads to connect with families eligible for private school tuition scholarships. OBI Creative was engaged to execute a comprehensive lead generation campaign.

OBI Creative implemented a targeted media strategy that combined CTV advertising with Meta platforms, using advanced attribution to optimize the campaign in real-time. This approach generated over 4,000 leads, far surpassing the initial goal, and achieved a 98.6% video completion rate on Hulu. The campaign's success was recognized when it was named the 2024 Best Lead Generation Campaign by Chief Marketer.

Opportunity Scholarships of Nebraska (osn)