Case Study: Nomi Health achieves 5.1 million impressions with OBI Creative

Nomi Health reaches 5.1 million impressions with OBI Creative

Nomi Health, a company dedicated to simplifying healthcare, faced the challenge of enhancing awareness and fostering a positive perception of its solutions among key figures like lawmakers at events such as the National Governors Association Winter Meeting. To address this, they partnered with vendor OBI Creative, which provided advertising and social media services.

OBI Creative implemented a hyper-local geolocation targeting strategy using innovative digital and out-of-home ads. This solution for Nomi Health generated over 5.1 million impressions for the NGA event campaign alone, leading to thousands of site visits and successfully connecting with the target audience. The work was also recognized with a PRSA Paper Anvil Award.

Nomi Health