Case Study: Miller Electric achieves stronger employee engagement with OBI Creative social media strategy

Miller Electric boosts social engagement 76% with OBI Creative

Miller Electric, an electrical company, struggled to engage its field employees and communicate their contributions effectively. They turned to vendor OBI Creative for a new social media strategy to foster company pride and improve internal and external engagement.

OBI Creative developed a comprehensive social media approach that leveraged employee-generated content, which was shared on LinkedIn, Facebook, and internal platforms. This strategy nearly doubled social media engagement, grew LinkedIn followers by 40% in eight months, and fostered a stronger sense of community and loyalty among the workforce. The campaign's success was also recognized with two PRSA Paper Anvil Awards.

Miller Electric