Case Study: GuideOne Insurance achieves a revitalized brand identity with OBI Creative

GuideOne Insurance unveils rebrand in 16 weeks with OBI Creative

GuideOne Insurance, a company specializing in insurance for churches, nonprofits, and small businesses, faced a challenge as its brand identity no longer resonated with its evolving audience. To remain competitive and better communicate its mission, GuideOne partnered with vendor OBI Creative for a strategic rebranding effort informed by their O.VOC™ research and insights.

OBI Creative conducted extensive research to develop a new brand promise, "Make positive change possible," which inspired a complete visual identity update. The vendor managed a comprehensive 16-week rollout, launching the new brand internally and externally. The result was an enthusiastic reception from employees and a reinforced market position, successfully generating buzz for GuideOne's commitment to social impact.

GuideOne Insurance