Case Study: Artemis Health boosts leads and brand visibility with OBI Creative

Artemis Health boosts leads 60% with OBI Creative

Artemis Health, a healthcare analytics company, needed to regain its share of voice and brand awareness in a competitive market after losing ground to IBM Watson Health. Their challenge was to reposition themselves as the go-to solution for HR leaders with a high-impact campaign at an industry conference. Vendor OBI Creative partnered with them on this advertising and lead generation initiative.

OBI Creative designed a retro-themed campaign that spoke directly to the conference's Gen X professional audience. The solution focused on strategic media placement, including securing synchronized digital screens inside the Times Square hotel where the conference was held. This approach created visual dominance and drove lead capture. The campaign delivered over 250 million impressions and resulted in a 60% increase in leads, achieving the highest lead volume in Artemis Health's conference history and successfully repositioning the brand.

Artemis Health