Case Study: Strong Roots achieves U.S. retail expansion and global growth with OBERLAND

Strong Roots adds 14,000+ stores globally with OBERLAND

Strong Roots, an Irish company and certified B-Corp offering healthy frozen plant-based foods, faced the challenge of breaking into the competitive American market. They needed a unique and powerful visual identity that reflected their brand's roots to support this global growth. They partnered with the vendor OBERLAND for a branding and packaging redesign.

OBERLAND created an organic and iconic brand identity for Strong Roots, which included a new logo and packaging, along with out-of-home advertising for the NYC launch. This solution successfully positioned the brand for massive growth, helping it launch over 40 new products and add over 14,000 new stores globally, including national distribution in Whole Foods and Walmart. The work also positioned the company for a merger with McCain Foods that valued Strong Roots at over $110 million. An OOH campaign in New York City drove a 212% lift in store sales.

Strong Roots