Case Study: Michaels boosts sales and engagement with OBERLAND

Michaels boosts same-store sales 2.3% with OBERLAND

Michaels, a beloved arts and crafts retailer, faced a challenge with declining sales and a loss of its category leadership. To reinvigorate the brand, Michaels partnered with OBERLAND to recenter its messaging around a core purpose that would remind shoppers of the positive feelings associated with the brand.

OBERLAND developed the purpose-driven campaign "Create the world you want to live in," which focused on the joy of creation found at Michaels. This solution led to significant results, including a 2.3% increase in same-store sales, a 43% improvement in click-through rate for Halloween, and a 30% increase in purchase intent for the holiday season.

Michaels