Case Study: IDEAL Industries Achieves a Clearer Corporate Brand Identity with OBATA

IDEAL Industries sharpens its brand with Obata’s help and a 53% blue-spectrum benchmark

IDEAL Industries, a parent company with a portfolio of established sub-brands, faced a challenge in creating a clearer and more distinct corporate brand identity. The similarity between its own name and that of its sub-brand, IDEAL Electrical, caused potential confusion. They partnered with the branding firm OBATA to undertake a corporate rebrand to achieve greater clarity and a more consistent visual presence across all communications.

OBATA implemented a solution based on competitive benchmarking and research. They designed a streamlined wordmark for IDEAL Industries, developed a comprehensive visual identity system with an expanded color palette and supporting graphic elements, and created detailed brand guidelines. This provided the client with a practical and scalable system that clearly distinguishes the parent company from its sub-brands and is effective across both print and digital applications.

IDEAL Industries