Case Study: First State Bancshares captures its community spirit in the 2021 Annual Report with Obata

First State Bancshares captures 41 communities in 2021 annual report with Obata

First State Bancshares, a community-focused financial institution, needed to create an annual report that effectively communicated its financial performance while authentically capturing its core values and local impact. They engaged the design firm Obata to provide a comprehensive solution including thematic development, copywriting, design, and photography for the project.

Obata developed the theme "Thinking Local. Making a World of Difference," which was brought to life through storytelling, custom photography of local business owners, and infographics that visualized financial data. The resulting annual report successfully reflected the company's financial health while capturing the authentic spirit of the communities it serves, as praised by the client's Marketing Officer for its exceptional concept and design.

First State Bancshares