Case Study: Emerson Hermetic Motor strengthens employee engagement and brand alignment with OBATA's mission, vision, and values revamp

Emerson Hermetic Motor aligns mission, vision and values with OBATA across 3 leadership inputs per leader

Emerson Hermetic Motor (EHM) faced a challenge where its existing mission, vision, and values statements no longer reflected its evolving business strategy, creating a disconnect with its culture. The company hired the strategic communications agency OBATA for a branding mission vision values initiative to realign its messaging and strengthen internal engagement.

OBATA reframed the process as a brand and culture alignment exercise. They engaged EHM's leadership to capture authentic input, which was synthesized into new, concise statements. OBATA unveiled these through an interactive PDF and extended them into the company culture with branded materials like plaques and displays. The revitalized statements gave EHM a unified strategic voice, with employees seeing their input reflected, which deepened engagement and shared ownership. OBATA's solution ensured the company's purpose became a visible and actionable part of its culture.

Emerson Hermetic Motor