Case Study: Reina Sofía Museum improves visitor experience with Oasys MassMotion

Reina Sofía Museum cuts long waits for 20% of visitors with Oasys Software

The Reina Sofía Museum in Madrid, a major global museum attracting over 1.5 million annual visitors, faced challenges with crowding and long waiting times that negatively impacted the visitor experience. To address this, the museum commissioned Arup, who utilized Oasys MassMotion software, to evaluate the issues and propose effective improvements.

Using Oasys MassMotion, Arup developed calibrated pedestrian simulations to model visitor flow and test various operational scenarios. This analysis led to a series of recommendations, including optimizing entry point distribution and promoting online ticket sales. The Oasys solution identified measures that substantially reduced waiting times and enhanced the overall quality of the museum visit.

Reina Sofía Museum