Case Study: K11 Concept Limited improves visitor flow and retail layout with Oasys MassMotion

K11 Concept Limited improves mall visitor flow with Oasys Software using 5 key performance measures

The customer, K11 Concept Limited, faced the challenge of planning its unique art malls in China, which blend garden, art, and shopping. They needed to facilitate large visitor flows and optimize the retail environment. Oasys Software provided a solution using its Oasys MassMotion pedestrian experience simulation software.

Oasys used MassMotion to analyze a wide range of scenarios, from crowd density at key entries to patron experience at different times. The software helped identify 'hot zones' and 'cold zones' of visitor footfall, which informed the strategic placement of shops and improved crowd circulation. This allowed Oasys to help K11 Concept Limited optimize the mall layout, resolve potential conflicts, and ultimately deliver a successful, user-focused environment.

K11 Concept Limited