Case Study: Crave scales a ghost kitchen SaaS platform with OAK'S LAB

Crave reaches $500K in monthly revenue with OAK'S LAB

Crave, a company in the hospitality sector, needed a technology partner to build a robust and scalable software platform to power its next-generation ghost kitchen model. Their challenge was to create a custom system that could handle multi-brand ordering, complex kitchen routing, and operational oversight to support both their own expansion and future licensing to third-party operators. They partnered with OAK'S LAB for comprehensive services including product management, design, and software engineering.

OAK'S LAB designed and built a flexible, modular platform that included consumer ordering apps, a custom POS and KDS system, and admin dashboards. This solution enabled Crave to successfully launch its first kitchen and scale rapidly. The measurable outcomes were significant: the company reached $500K in monthly revenue within six months, raised over $16M in investment, and the platform evolved into a white-label SaaS product for major brands. This success culminated in Crave's acquisition in 2023.

Crave