Case Study: Vanderbilt University boosts holiday apparel sales with Oak Theory's landing page design

Vanderbilt University boosts online apparel sales 15% with OAK THEORY

Vanderbilt University, an esteemed higher education institution, needed to create a conversion-focused landing page for its holiday merchandise catalog that enhanced its academic image while driving sales. The challenge was to seamlessly unify products from two separate third-party ecommerce platforms with distinct branding into a single, cohesive, and on-brand user journey for a 7-week campaign. They partnered with the web design and development studio Oak Theory for this project.

Oak Theory designed and developed a landing page that balanced festive warmth with institutional poise, creating an online experience that felt like a cherished paper catalog. This conversion-focused design provided a logical and engaging path to the two separate storefronts. The solution implemented by Oak Theory resulted in a 15% increase in online apparel sales in the first week after the landing page launched.

Vanderbilt University