Case Study: Urban Resource Institute modernizes its annual report with Oak Theory’s print and brand refresh

Urban Resource Institute modernizes a 33-page annual report with Oak Theory

Urban Resource Institute (URI), a nonprofit dedicated to ending domestic violence and homelessness, needed to refresh its marketing collateral with a modern print design while maintaining continuity with its heritage brand. They approached the vendor, Oak Theory, to design their annual report, a crucial document for showcasing their annual results and projections.

Oak Theory designed a 33-page annual report that introduced a modern aesthetic through a new golden gradient accent, refined typography, and updated chart designs. The solution successfully bridged the old and new brand elements, creating a sophisticated and compassionate visual narrative. The report was meticulously set up for high-quality rendering in both print and digital formats, allowing URI to effectively share their achievements across all media.

Urban Resource Institute (uri)