Case Study: Urbain creates a stress-free travel booking experience with Oak Theory

Urbain launches a stress-free booking experience in 2021 with OAK THEORY

Oak Theory partnered with Urbain, a platform for booking alternative travel accommodations, to address a major challenge in the travel industry. The customer needed to overcome traveler distrust and the stress of comparing inconsistent short-term rental listings by creating a booking flow where safety and clarity were paramount at every step.

Oak Theory designed a website focused on building trust and providing a stress-free user experience. Their solution included comprehensive discovery and user research, wireframing to map the traveler's journey, and creating a trustworthy brand system. The result was an intuitive booking platform that allowed Urbain to launch with a core booking functionality that was safe, clear, and welcoming for travelers.

Urbain