Case Study: UCSF Institute for Global Health Sciences improves navigation and content structure with Oak Theory

UCSF Institute for Global Health Sciences redesigns its website in 3 months with Oak Theory

The UCSF Institute for Global Health Sciences needed to redesign its overloaded website to better serve its diverse audiences, including prospective students and donors. The site's information architecture and navigation were not structured around visitor intent, making it difficult for users to find specific programs or funding information. The vendor, OAK THEORY, was engaged for its web design and development services to address this challenge.

OAK THEORY implemented a solution centered on rebuilding the site's information architecture around user goals, following discovery workshops and a content audit. They designed a new UI system with improved navigation, content filters, and strong imagery sourced from the institute's field programs to authentically represent the communities it serves. The result was a more intuitive and scannable website that allowed users to locate relevant information quickly, completed within a rigorous three-month design process praised by the client.

UCSF Institute for Global Health Sciences