Case Study: The DOOR Lab builds a funding-ready brand and website with Oak Theory

The DOOR Lab builds a funding-ready website in 2023 with Oak Theory

The DOOR Lab, a Columbia University research center led by Dr. Dani Dumitriu studying resilience and disease prevention, required a brand identity and website to help attract crucial research funding. Their challenge was to create a professional digital presence that met the strict requirements of academia while still standing out and expressing the Lab's energetic spirit, as every design choice carried significant funding risk. They partnered with the branding and web design studio OAK THEORY for this project.

OAK THEORY developed a comprehensive logotype, visual identity, brand guidelines, and a new website for The DOOR Lab. The solution included a meticulously tailored tone of voice and a key Publications page designed as a curated repository to build credibility with funders and academic peers. By transforming the brand and digital presence, OAK THE Theory helped fortify The DOOR Lab's influence and galvanize support for their transformative research.

The DOOR Lab