Case Study: One Million Degrees Achieves 236% More Donation Sessions with Oak Theory

One Million Degrees boosts donation sessions 236% with Oak Theory

One Million Degrees (OMD), a Chicago-based nonprofit supporting community college students, faced a challenge with its limited digital presence, which resulted in low user engagement and a modest audience reach. To amplify its impact and boost donations, OMD partnered with the web design and branding studio Oak Theory for a comprehensive digital transformation that included a website and brand redesign.

Oak Theory implemented a new website with intuitive user pathways, a modular and ADA-compliant design, and a vibrant visual identity inspired by building blocks. They also developed an SEO strategy tailored for mission-based organizations. Following the launch, OMD saw a 236% increase in donation sessions, a 38% increase in new users, and a 20-second increase in average engagement time, significantly enhancing its digital impact.

One Million Degrees (omd)