Case Study: National African American Insurance Association builds a scalable brand identity with Oak Theory

National African American Insurance Association unifies 15 chapters with OAK THEORY

The National African American Insurance Association (NAAIA), a nonprofit dedicated to empowering African-American insurance professionals, needed a credible and memorable brand identity to expand its reach and make a lasting impact. They partnered with the branding studio Oak Theory to develop a scalable visual identity, as their initial challenge involved navigating unknown future marketing needs without a clearly defined scope at the outset.

Oak Theory implemented a flexible engagement that included design workshops, stakeholder surveys, and interviews to cultivate a profound cultural understanding of NAAIA. The vendor created a full visual identity suite, logotype, style guide, and marketing collateral designed for scalability. The results were a cohesive brand rolled out consistently across NAAIA's fifteen chapters, which revitalized their website, bolstered their conference presence, and amplified their reach with consistent social media branding.

National African American Insurance Association (naaia)