Case Study: National African American Insurance Association boosts multi-channel engagement with Oak Theory's marketing campaign

NAAIA boosts Instagram interactions 183% in two weeks with Oak Theory

The National African American Insurance Association (NAAIA) needed to build engagement with a wider audience and reconnect with dormant members. They engaged the vendor Oak Theory to design and execute a two-week multi-channel marketing campaign to meet this challenge.

Oak Theory implemented a campaign spanning email newsletters, Instagram, Facebook, and LinkedIn. The solution included crafting platform-specific content, optimizing NAAIA's social profiles, and fostering community engagement. The results were significant, with Oak Theory delivering a 183% growth in Instagram custom interactions and a 548% increase in LinkedIn impressions, alongside email open rates that exceeded industry benchmarks.

National African American Insurance Association (naaia)