OAK THEORY
33 Case Studies
A OAK THEORY Case Study
The Major League Soccer Players Association (MLSPA), a union representing players and agents, faced a challenge with its fragmented digital tools and inconsistent user interface, which made it difficult for members to access critical resources. This disjointed experience hindered the organization's mission to support its athletes. To address this, MLSPA partnered with the vendor OAK THEORY for comprehensive UI/UX design and application development services.
OAK THEORY implemented a solution that included onboarding research, sitemap design, wireframe development, and user validation testing. The result was a unified, scalable Player's Portal application with an intuitive UX/UI that streamlined navigation and enhanced MLSPA's ability to serve its members. While specific metrics are still being gathered, the new platform provides a seamless, branded digital experience built for future growth.