OAK THEORY
32 Case Studies
A OAK THEORY Case Study
Lynx, a health tech company specializing in HSA management, faced the challenge of integrating its healthcare platform into the apps of major partners like CVS, Walgreens, and Bank of America. The platform needed to maintain each partner's unique brand identity while providing a consistent, trustworthy, and clear user experience across all of them. They engaged the vendor Oak Theory for product design and to create a strategic design system.
Oak Theory designed a flexible design system that separated core platform functionality from customizable brand elements. This allowed the interface to adapt to each partner's visual identity without compromising the consistent user journey. The solution delivered a documented pattern library with over 40 components, enabling faster implementation for new partners and ensuring a trustworthy, accessible experience for users across all integrated apps.