Case Study: Jayla Health builds a trusted women’s hormonal healthcare brand and website with Oak Theory

Jayla Health boosts engagement and conversions with Oak Theory

Jayla Health, Inc., a pioneering women's hormonal healthcare company, sought to address a market where women felt underserved. Their existing digital platform did not effectively meet their mission to provide at-home hormone test kits, telehealth access, and community support. They partnered with the branding and web design studio OAK THEORY to build a more comprehensive and trustworthy online presence.

OAK THEORY developed a new warm yet credible brand identity and an intuitive website through services including stakeholder workshops, competitive research, brand positioning, and web development. The solution streamlined the user journey for purchasing test kits and accessing care while adding a robust resource section. Post-launch, Jayla Health saw a significant increase in user engagement, higher conversion rates, and stronger brand trust, culminating in a feature on NYC's PIX11 News.

Jayla Health, Inc