Case Study: Eyeview cuts campaign setup time by 40% with Oak Theory's Audience Management Tool

Eyeview cuts campaign setup time by 40% with OAK THEORY

Eyeview, a video advertising technology company, faced a significant operational challenge with its VideoIQ platform. Their operations teams were spending two to four hours per campaign manually building audience segments, a repetitive and inefficient process that left little time for strategic optimization. Oak Theory was engaged to address this problem with a product strategy and UX/UI design solution.

Oak Theory designed and implemented the Audience Management Tool, a new feature for the VideoIQ platform that automated the audience creation workflow. The solution was developed through user research and testing with Eyeview's teams. Immediately after launch, the tool saved Eyeview's operations team 40% of their time per campaign, which also enabled them to process 51% more campaigns per month.

Eyeview