Case Study: CEED Builds a Modern Cannabis Brand Identity with Oak Theory

CEED launches a modern cannabis brand identity and landing page with OAK THEORY in 1 engagement

The customer CEED, a platform for Black entrepreneurs in the cannabis industry, faced the challenge of creating a modern and trustworthy brand identity that avoided the visual clichés common to the space. They partnered with the vendor Oak Theory for services including logo design, color palette, typography, and landing page design to build a credible visual identity that reflected their core values of community, empowerment, and ownership.

Oak Theory developed a comprehensive visual identity and a strategic landing page that used sleek lines, a contemporary color palette, and modern design elements to communicate CEED's ethos without relying on clichés. The resulting landing page successfully served as a conduit to amplify CEED's mission, garnering interest for their platform and providing a gateway for Black entrepreneurs to connect and thrive.

CEED