Case Study: Burger King improves employee engagement and retention with Oak Engage

Oak Engage transform Burger King UK’s employee experience with the launch of BK Hub

Burger King UK, a leading hospitality brand with 300 UK restaurants and a largely frontline workforce, needed a better way to connect, support and retain employees. With most staff deskless and many new starters joining across different locations and shift patterns, email-heavy communications and manual processes were making it hard to keep people informed, onboarded consistently, and engaged from day one.

Oak Engage implemented BK Hub, a mobile-first intranet and employee app that delivered personalised onboarding, targeted communications, and easier access to relevant information for restaurant teams. The results included a 32% reduction in turnover of hourly paid crew in new sites, a 40% reduction in new starter drop-out rates, and 99% mobile app adoption, while also saving managers time on admin and improving communication across the business.

Burger King

Nick Hollis

Head of Engagement