Case Study: Halfords Autocentre boosts employee engagement and operational efficiency with Oak Engage

Halfords Autocentre increases page views 44% with Oak Engage

Halfords Autocentre, a UK-based automotive service retailer, faced significant challenges in engaging its large, predominantly frontline workforce. Employees were inundated with irrelevant information and relied on an inefficient paper-based system, making it difficult to find necessary policies and documents. This disorganization hampered productivity and customer service. To address this, Halfords partnered with vendor Oak Engage to implement its employee engagement platform, 'Connect'.

Oak Engage provided a branded mobile and desktop app called Connect, which centralized all company information and tools. The solution enabled targeted communications, social features for community building, and easy access to documents. This led to a 44% increase in page views and 46,000 views on a competition page. Most significantly, 99% of users were paired to the mobile app, greatly improving engagement and operational efficiency for the frontline workforce.

Halfords Autocentre