Case Study: Aldi achieves 95% employee adoption with Oak Engage’s mobile-first intranet app

Aldi achieves 95% employee adoption with Oak Engage

Aldi, a major retailer in the UK and Ireland, faced a significant internal communication challenge. With a 50,000-strong store-based workforce lacking regular access to company email or desktops, fostering two-way dialogue and company alignment was difficult. They partnered with Oak Engage to find a unique, mobile-first solution to connect and engage this frontline staff.

Oak Engage developed the MyAldi branded app, a mobile-intranet platform providing key information like rotas and payslips alongside in-app notifications. This solution led to a 95% employee sign-up rate and a sustained 90% monthly engagement rate. Oak Engage's platform successfully enabled personalized communication and, through features like an Employee Recognition tool, drove thousands of peer-to-peer praises within days.

Aldi