Case Study: Hily achieves a clearer, more authentic brand identity with O0 Design

Hily refreshes its brand in ~11 months with O0 Design

Hily, a top-five dating app with over 43 million users, faced the challenge of having grown rapidly without a clear or consistent brand identity. This lack of a defined culture made it difficult to connect with a new generation of daters seeking authenticity. To address this, Hily partnered with the vendor O0 Design for a comprehensive brand strategy and design service.

O0 Design developed a new brand strategy for Hily centered on the powerful idea that "you are enough." This philosophy was translated into a complete visual language and identity system that celebrated authenticity through shape, color, and typography. The rebrand by O0 was widely praised as a cultural statement that rooted the Hily app in acceptance, diversity, and self-worth, successfully evolving its identity for continued growth.

Hily