Case Study: The Stand Comedy Club boosts Edinburgh Fringe impact with O Street

The Stand Comedy Club launches Edinburgh Fringe campaign with O Street

The Stand Comedy Club sought to boost its impact and stand out amid fierce competition at the Edinburgh Fringe festival. They engaged the vendor O Street to develop a new visual campaign and a digital solution to their annual brochure to help drive larger audiences to their venues and shows.

O Street created a comedic and fun-loving visual identity inspired by old comic books, complete with a range of graphic elements. Their solution included an interactive microsite to serve as a digital brochure and a social media toolkit for future marketing. The result was a unified campaign that stood out, successfully engaging Fringe audiences. A representative from The Stand commended O Street for exceeding expectations and bringing authentic enthusiasm to the project.

The Stand Comedy Club