Case Study: Peugeot elevates its EV campaign with O Street's immersive CLOSER experience

Peugeot launches CLOSER in 35-second campaign with O Street

Peugeot, in collaboration with advertising agency DIVE, sought to evolve their partnership with Showcase Cinemas to focus on their new EV range. Their challenge was to authentically connect their brand's innovation with the cinematic experience. The vendor, O Street, was engaged to craft a creative framework for this campaign.

O Street created the "CLOSER" campaign, which used a concept of zooming in to seamlessly blend Peugeot car footage with cinematic moments. The solution included a bespoke audio track, drone filming, and a distinctive animation style to create an immersive experience across on-screen adverts, social content, and digital banners. The campaign was a huge success, with the partner agency noting O Street delivered with imagination and creativity.

Peugeot