Case Study: Denver Distillery achieves a cohesive, high-quality spirits brand with O Street

Denver Distillery unifies over a dozen spirits with O Street

Denver Distillery, the first distillery-pub in its city, had a loyal following but its visual presentation did not match the quality of its spirits, which was limiting online sales and distribution opportunities. The company engaged design studio O Street to help reflect the value of its handcrafted products in its brand.

O Street redesigned the distillery's logo, typography, and packaging system. The solution included creating a suite of illustrative artwork based in lore and a unique die-cut teardrop label shape to visually unify the entire range of spirits across three different bottle types. This gave Denver Distillery a cohesive visual identity and a sense of bravado and quality that was finally reflected in their branding.

Denver Distillery