Case Study: Nowsite cuts churn 75% and boosts email deliverability with Nylas

Nowsite cuts churn by 75% and unlocks revenue with unmatched email deliverability

Nowsite, a CRM and sales & marketing platform for 40,000+ users in Toronto, needed to deliver email natively inside its product but was struggling with near-zero deliverability using a transactional email service. Email deliverability had become one of the top three reasons customers churned, and the team had already spent significant time and money trying to fix the issue.

By implementing the Nylas Email API, Nowsite enabled users to send and receive email through their own individual accounts directly within the platform, and went live in under three weeks. With Nylas, deliverability improved from close to 0% to nearly 100%, monthly churn dropped 75%, NPS rose from 25 to 49, and the company added more than $1 million in annual recurring revenue.

Nowsite

Justin Belobaba

Founder and CEO