Case Study: Pipedrive achieves millions in revenue and scalable email integrations with Nylas

How a Single API Integration Added Millions in Revenue for Pipedrive

Pipedrive, a CRM used by more than 30,000 companies to support activity-based selling, faced a scalability problem: its initial BCC and Gmail integrations couldn’t support large-scale, multi-provider email syncing. While evaluating email APIs, Pipedrive selected Nylas and its Email API as the only provider that met their requirements for broad provider support, security, and scalability.

Nylas implemented a single Email API integration to support Office365, Outlook, Exchange, and IMAP, enabling bidirectional full email sync inside Pipedrive and powering new Gold and Platinum pricing tiers. The solution saved months of engineering time, met strict EU-compliance and security needs, attracted thousands of subscribers, and delivered millions of dollars in new annual recurring revenue within three months.

Pipedrive

Timo Rein

Co-founder and CEO