Case Study: Crunchbase boosts sales productivity and bookings with Nylas Email API

Crunchbase increases sales productivity and bookings by integrating email and actionable contacts data

Crunchbase, the leading prospecting and research platform for privately held companies, wanted to make its contact data more actionable so sales reps could do personalized outreach and book more meetings without leaving the Crunchbase interface. To solve this, Crunchbase turned to Nylas and its Email API to add bi-directional email sync and in-app messaging across multiple email providers.

With Nylas, Crunchbase enabled users to send and receive email directly inside the platform, complete with intelligent email templates and near 100% deliverability. The integration was completed in just one month, helped turn premium email features into a driver of Pro and Enterprise revenue, and made Google OAuth verification faster and less painful through Nylas Express Security Review.

Crunchbase

Monika Abraham

Product Operations Manager