Case Study: Herzing University achieves a unified Student 360 and personalized engagement with NexTurn and Salesforce Data Cloud

Herzing University unifies 4.32M profiles with NXTurn, cutting duplication by 72%

Herzing University, a leading educational institution, faced the challenge of having its student data spread across fragmented systems like its CRM, marketing platforms, and academic records. This made it difficult to get a complete view of each student, slowing down campaign creation and preventing personalized, timely engagement. To address this, the university partnered with NXTurn to unify its data using Salesforce Data Cloud.

NXTurn implemented a use-case-driven approach, integrating the university's first-party data using native Salesforce connectors to create a single source of truth with unified student profiles. This solution provided near real-time insights and scalable segmentation, which was then activated in Marketing Cloud for personalized communications. The results included a 72% consolidation rate from 4.32 million source profiles down to 1.21 million unified profiles, enabling personalized engagement at scale while reducing operational overhead and engineering bottlenecks for Herzing University.

Herzing University