Case Study: Virgin Media Ireland achieves 175% more unique readers with Nxtbook Media's PageRaft

Virgin Media Ireland Increases Unique Visits by 175% Through PageRaft

Virgin Media Ireland wanted to improve engagement for its Play Magazine, which had been created on Nxtbook Media’s replica platform and was delivering only fair results. The company needed a more effective digital publishing experience for its opted-in customers.

Nxtbook Media moved Play Magazine to its PageRaft platform, improving the publication’s simplicity, intuitiveness, attractiveness, and responsive design. This change drove a 175% increase in unique readers, a 186% increase in publication opens, and a 50% increase in time spent per visit from one quarterly edition to the next, helping Virgin Media Ireland win best Integrated Marketing Campaign of the Year at the 2018 Content Marketing Awards.

Virgin Media