Case Study: Summer Discovery boosts catalog engagement with Nxtbook Media's PageRaft

Summer Discovery - Customer Case Study

Summer Discovery, a provider of pre-college enrichment programs for middle and high school students, needed a better way to connect readers of its annual catalog to digital content and registration pages. Working with Nxtbook Media, the company had used the legacy nxtbook format for years, but rising mobile usage and limited engagement showed the need for a more mobile-friendly, interactive solution.

Nxtbook Media switched Summer Discovery to its PageRaft platform for the 2018 catalog, creating a smoother experience across desktop and mobile devices and making it easier for readers to click through to the website, contact form, and application page. The result was a major lift in engagement, with link clicks jumping from 40 in the previous year to 1,134 after the change, more than half of them leading directly to key conversion pages.

Summer Discovery