Case Study: Iowa Cubs save on game day programs with Nxtbook Media

Building Fan-Worthy Digital Content Experiences

The Iowa Cubs, a minor league baseball team, faced major uncertainty during COVID-19 as social distancing made the traditional ballpark experience harder to deliver. Printing and distributing expensive game day programs was no longer practical, so they looked to Nxtbook Media for a more modern way to keep fans and sponsors engaged.

Nxtbook Media helped the Iowa Cubs move from printed programs to a mobile-friendly digital experience using its PageRaft platform. The shift saved the team tens of thousands of dollars, preserved sponsorship revenue, and made it easier to update content and provide analytics to advertisers, while fans benefited from more current information on their phones.

Iowa Cubs

Matt Evers

Graphic Designer