Case Study: RED Engineering achieves higher conversions and career engagement with NXT Digital Solutions' Umbraco website rebuild

RED Engineering boosts conversion rates by 32% with NXT Digital Solutions

RED Engineering, a global leader in the design of complex buildings, faced challenges with its outdated and legacy website platform. The site had poor user experience, limited functionality, and inadequate security, which hindered its marketing and sales efforts. To address this, they partnered with vendor NXT Digital Solutions for a comprehensive Umbraco CMS redevelopment.

NXT Digital Solutions implemented a technically sound Umbraco CMS rebuild, which included a new visual identity, Hubspot CRM integration, and Azure tenant management. This solution empowered the marketing team with new content management tools and provided detailed user tracking. The results were significant, with the new platform delivering a 32% increase in site-wide conversion rates and a 115% uplift in career engagement activities.

RED Engineering