Case Study: Croma boosts website speed and reduces drop-offs with Nvizion Solutions' Nitrogen platform

Croma boosts website speed 30% with Nvizion Solutions

The customer, Croma, a major electronics retailer in India, faced challenges with its website taking over 12 seconds to load, which was causing a poor user experience and funnel drop-offs. Other concerns included high infrastructure costs, data security vulnerabilities, and a lack of usage insights. To address this, Croma partnered with vendor Nvizion Solutions and implemented its Nitrogen Digital Experience Platform 5.0.

Nvizion Solutions provided a solution featuring granular page caching, progressive rendering, and management of third-party scripts to improve speed. A security module offered DDoS mitigation and a managed WAF. The results included a 30% increase in website speed, a 15% reduction in drop-offs, a 5% increase in orders, and a 20% reduction in infrastructure costs for Croma.

Croma