Case Study: Balsam Brands achieves 5% higher conversions with Nvizion Solutions

Balsam Brands boosts conversions 5% with Nvizion Solutions

Nvizion Solutions worked with Balsam Brands, a multi-brand e-commerce retailer specializing in holiday and home décor. The customer's challenge was handling peak holiday traffic that caused site crashes and lost conversions, alongside time-consuming manual processes for order management and product catalog updates.

Nvizion Solutions rearchitected the platform to handle twice the user volume and optimized the database and application server performance. This solution led to a 5% increase in conversions during the holiday season due to improved performance and availability. The site can now accept twice the traffic without degradation, and operational efficiency was increased by 80% through automated alerts and restarts.

Balsam Brands