Case Study: KRG achieves higher-quality insurance leads with nvision

KRG grows qualified requests and boosts conversion rate with nvision

KRG, a full-service insurance brokerage, faced the challenge of having a single website that failed to speak to its diverse audiences across personal, commercial, specialty, and life and health insurance lines. Their generic site treated all potential clients the same, making it difficult for different buyers to find relevant information and leading to unqualified quote requests. The vendor nvision was engaged to address this issue.

nvision solved this by architecting a new website with dedicated audience pathways and industry-level pages, each designed to speak a specific buyer's language. They also implemented a monthly CRO program for ongoing optimization. The results included a rise in qualified requests, a month-over-month increase in conversion rate, a reduction in time to quote, and improved organic search visibility for the brokerage.

KRG