Case Study: Exhibition Place achieves higher engagement and returning users with NVISION website redesign

Exhibition Place boosts returning users by 45% with nvision

Exhibition Place, a major Toronto event destination, faced a challenge with its website. General visitors were arriving for event details unrelated to the venue itself, while key audiences like event planners were getting lost in the noise. This hindered their ability to serve their core clients effectively.

To solve this, NVISION conducted a multi-audience website redesign, building three separate information funnels for the public, event planners, and exhibitors. Each funnel had a distinct conversion goal and clear pathway. The solution led to an 82% increase in event detail page engagement and a 45% increase in returning users, finally matching the site's functionality to the scale of the brand.

Exhibition Place