Case Study: Instacart boosts in-store sales and personalization with NVIDIA Jetson and Physical AI

Instacart boosts CTR 5%+ and cuts ranking latency 65% with NVIDIA Jetson

Instacart, a grocery technology company, faced the challenge of bringing real-time intelligence to physical stores, which still account for 80% of grocery sales. Retailers lacked visibility into in-store conditions and customer behavior, while consumers wanted a more personalized shopping experience. Instacart partnered with NVIDIA to address this gap using physical AI.

The solution implemented by NVIDIA involved embedding its Jetson Orin NX modules into Instacart's Caper smart carts for real-time sensor fusion. This allowed the carts to recognize items and deliver personalized recommendations. The deployment resulted in a 65% reduction in ranking latency and a more than 5% increase in click-through rates. This solution delivered measurable sales lift for retail partners and scaled deployments across more than 100 cities.

Instacart