Case Study: Virgin Atlantic boosts payment approval rates with Nuvei

Expertise and optimization boost Virgin Atlantic’s approvals by almost 10%

Virgin Atlantic, the premium airline serving 30 destinations across four continents, needed a global payments partner that could match its brand values while helping improve approval rates in existing markets and support expansion into new regions. The airline was looking for a provider with strong technical capabilities and human-led guidance, including authorization optimization and broader payment support.

Nuvei implemented standard credit card processing, local payment methods such as Google Pay and Apple Pay, currency management, and ongoing authorization optimization support. As a result, Virgin Atlantic’s authorization rates improved by almost 10%, while Nuvei also helped improve the customer experience and provide local guidance as the airline expanded into new markets.

Virgin Atlantic

Keli Sandeman

Manager of Payment Strategy